Today we try something we’ve never tried before. Today we launch our year-long Pledge Music campaign, where you can be directly involved with the band for as much or as little as you want. We’re excited. We’re terrified.
The Pledge page will always be changing; exclusives will come and go. They’re divided into three categories: Stuff includes signed Live at the Armory CDs, a recording scrapbook from our latest recording sessions, us making fools of ourselves singing Happy Birthday, etc. Experience includes Wrestling with Travis. We’ll leave it at that.
With Access, you can learn about how we make music – from writing to promoting – and even offer feedback, weigh in on crucial decisions, etc. We’re prioritizing the music, because it is, after all, why we do this.
Here are our three categories of Access:
And here you’ll find our three milestones throughout the year:
While our email blasts and Inner Circle performances happen on a monthly basis, we prefer to follow our own calendar. We’ll be aiming to generate support according to those targets, and will be offering special exclusives around those times.
The journey begins. See you out and about….
naseem, nick, george, jenée, chris, travis
Music – and the way we listen to it – has changed. While it quietly plays in the background of our local Starbucks or is featured in those mysterious what-does-that-even-do drug commercials, our attention spans become shorter and our patience thinner. Owning is replaced by streaming and—let’s be honest—having unlimited, instant access to any song you want just makes it all a little less special. We wonder if music has transformed from art to a commodity.
And where does that leave you? We play in this band because we get to connect with you, dear music fans. You believe in its transformative power. You treat music as the activity itself, not as the soundtrack to something else. You eye better headphones because you’re convinced you haven’t tapped into the full potential of a great, dammit-you-have-to-hear-this studio album.
We know you do this because we do this.
And yet, with albums churned out of mom’s basements everyday, it’s harder for you to wade through the millions of YouTube videos and Spotify recommendations to find music – a band, an artist – that you will not only love, but love for a long time.
And it’s harder for us to find you and keep you in our corner. Like almost every other band, we struggle with how to keep doing this in a dying industry where music is valued less.
We also operate with the fundamental belief that if we put out quality music consistently (or, try to) and leave it all on stage, we will find you. We won’t need crazy marketing, we won’t need crazy gimmicks. We’ll just need some great songs, great arrangements, great recordings and great live shows. That’s the type of band we want to be, because that’s the type of band we’ve always wanted to see, as fans.
We believe that you feel the same way.
So we’re starting a new journey, and we invite you you to come along for the ride. The traditional music business models are what got us into this strange state in the first place. So screw the traditional models.
We’re launching a new Pledge Music campaign unlike any others. Starting next month, you’ll be able to support us directly, for a year. This won’t be supporting a particular project like you did for our album Battles. Rather you’ll be supporting a band, for a year, like you might support a public radio station.
We’re taking out the middle-people and we’re focusing on the music. No distractions. If you choose, you can become a monthly ‘Inner Circle’ member, and we’ll try out new demos on you, we’ll ask for your feedback, we’ll send you random covers we’ll randomly do in random places. We’ll prioritize the music, because we know that’s what you want.
We are thrilled about the new music we’re creating and the new stories we’re telling (above is our favorite shot from our recent recording sessions). And we’re thrilled that you, dear music fan, exist and are hungry for more of the good stuff. Let’s keep creating.
More to come next month.
naseem, nick, george, jenée, chris, travis
In his review of Live at the Armory, Pete Chianca says George’s guitar work “provides more of a backbone here than on Kingsley Flood’s stellar studio albums,” Jenée’s harmonies and counterpoints are “beautiful,” and Naseem’s “compelling, wild-eyed rasp is impassioned, pointed and best of all, unique; there’s just no one else out there who sounds like this guy.”
Check out the full review here.
It’s a good day. We officially get to share with you our full-length Live at the Armory, we finally put on record two live show staples that we’ve never released, the live version of “I don’t wanna go home” seems perfect for the US World Cup game today, and the Boston Herald calls us “Boston’s best live band.”
And just like that, a live album. Without warning or hype, we’re very happy to announce the release of our first live album, Live at the Armory. After so many shows and songs, it didn’t feel right to keep playing without putting them down on record, so we took over the Armory in Somerville, MA over two nights in April, and this is what we got.
We’re releasing this thing in two ways:
- There is a six song sampler available for free on Noisetrade right here.
- A full-length – featuring two unreleased songs – will be available for digital download July 1 on this website, iTunes, Amazon, etc.
We’re very excited for you to hear. Happy Tuesday.
Awesome response to the photo-comparison game yesterday. Congrats to Nancy for taking the crown. We’re on the road right now – getting ready for Cafe Nine in New Haven tonight – otherwise we’d give you a fancy photoshopped image showing the changes. So, here’s some good old fashioned text! More games to come…thanks folks…
- Chris’s hands have disappeared.
- Chris’s undershirt is now red.
- Chris is missing some hair on the right side of his head.
- Chris’s right eye has turned devilish red.
- Nick is missing his thumb. Not good for a bassist.
- Nick is missing his sideburn.
- Nick is wearing a mini Flavor Flav clock.
- Nick’s shirt button is now pink.
- Nas’s patch is now just ’9′.
- Nas is wearing nail polish on his thumb.
- Nas is missing the third button on his shirt.
- The chair Nas is sitting in is missing a bolt on the upright part.
- Jenée’s necklace is now gone.
- Jenée is missing her bracelet.
- The handle on Jenée’s boot is missing.
- George is missing his 2nd and 4th button.
- George is wearing a gold chain.
- George now has an earring.
- Travis’s boot is now black.
- Travis is missing the bottom button on his shirt.
- Travis is holding a mini Travis, staring back at him, quietly judging.
- Travis is missing his star tattoo on his forearm.
- Animal (the Muppet) is now on Travis’s knee.
- Bottom of table missing left leg.
- Our band van is on the chair’s leg.
- Clock is now reading 9:15.
- Clock is missing leg.
- Record now has no label on it.
- Record player handle is now green.
- A panel on the lamp changed from green to white.
- The tallest flower changed from yellow to red.
- There’s a Gremlin on Nick’s shoulder.
- There’s a penguin in the curtain.
- The plant in right side pot is now missing.
To celebrate the glory of sunshine and the great outdoors, it’s time for another stay-inside-and-stare-at-your-screen photo contest. In true US Weekly style, spot the differences between the two photos and email them to us at firstname.lastname@example.org. The person who gets the most right answers in the shortest amount of time claims victory. And their choice of:
- Our soon-to-be-released Live at the Armory album; or
- If you’re in the Boston area or like road trips, two free tickets to this Friday’s Harpoonfest, where we’ll be headlining.
Click on the picture for a bigger version…
We won’t soon forget our live tapings at the Armory last week, and not just because Naseem got to do his best Springsteen album cover imitation. Thanks to Allison for the pic, and revealing the true intentions here…
The live EP will be out before you know it. And then you’ll know it. Stay tuned…